Retail Operations
The retail supply chain has developed in recent years to become a dynamic ecosystem, accounting for the optimum movement of goods from the point of production through to the point of consumption (from ‘farm to fork’). Making connections and building relationships within this complex ecosystem has led to best practice for the consideration of availability, and environmental issues. Technological advances have also opened-up retail supply chains to consumer influence and concerns, as well as the onset of internationalization, ‘just in time’ approaches and e-commerce.
Retail Marketing Strategy
The module builds on and extends the introductory principles and skills developed in Level 4 modules, specifically relating to the Retail Business Environment and Digital Retail. It has been designed to enable future Retail Leaders to understand and develop marketing plans for the medium to long term, aligned to corporate objectives, brand values and consumer needs.
Retail Insights and Customer Information
What makes a product attractive to a consumer when they see it instore on a shelf or online? How do consumers make buying decisions and what can retailers do to maximise opportunities for successful selling to optimise the products, ranges, and points of purchase? In this module learners will take a closer look at consumer motivations and behaviours and how this has a direct impact upon product choices, ranges, merchandising and store / online formats.