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We believe our workforce is amongst the most talented and hard-working in the industry. Everyone here works together to make Lidl GB a success, and in return we do all we can to look after them. We look forward to receiving your application!

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Lidl Marketing Careers

Digital Copywriter

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The Digital Copywriter will lead the copy creation and maintenance across digital channels, working collaboratively with internal teams and Online Artworkers to plan and create on-brand, creative and engaging content.

The role will be required to proofread, edit and own sign-off for all online content before publishing, ensuring a consistent approach to copy is considered across owned digital and print production channels.

Attention to detail is key as the Online Content Copywriter is responsible for maintaining existing website content and its associated properties, as well as being presented in accordance with both brand and campaign guidelines.

We have a hybrid working model for Head Office roles, ensuring you have a flexible work life balance.

What you'll do

  • Leading the content creation for all campaigns across lidl.co.uk, working closely with the Online Design Officer to identify copy requirements within an overall campaign brief and executing this within the overall design of each campaign.
  • Planning and maintaining content across the recipe website, working closely with the Creative Projects and Campaigns teams to manage the content schedule
  • Planning and copywriting for weekly/seasonal newsletters for both Lidl GB and Lidl Plus, working collaboratively to present and agree themes based upon weekly promotions, seasonal campaigns, company messaging and other offers/information relevant for our customer base
  • Creating and maintaining all product description copy, regularly reviewing this to ensure that all content, accurately reflects the products and promotions that we are supporting online
  • Managing a schedule of always-on content for lidl.co.uk, identifying content which needs updating and directing other members of the team to support in updating the page content, i.e. About Us.
  • Proof reading and refining the content across the website, newsletters and Lidl apps
  • Maintain efficiencies in online/newsletter workflows by building out and maintaining a bank of copy-lines which can be accessed and used by digital content creators and art-workers
  • Building a relationship and working closely with the lead creative agency and other copywriters within the department to ensure close strategic alignment with Lidl Tone of Voice (TOV)

What you'll need

  • Experience writing online content with a focus on SEO, ideally in a retail e-commerce environment
  • Experience uploading, reviewing and checking preview content to the system
  • Some experience managing a content schedule is highly beneficial
  • Ability to brief creative colleagues is desirable
  • Excellent written and verbal communication skills
  • A creative thinker and idea generator with a strong creative eye and copywriting skills
  • Excellent team player with a collaborative approach to working
  • Ability to adapt quickly and react to shifting priorities
  • Excellent attention to detail and ability to self-motivate
  • German language skills are beneficial but not essential

What you'll receive

This isn't getting by. This is getting what you deserve. Working at Lidl is rewarding, in every sense, because we give you the training to succeed in your role and plenty of opportunities to progress your career here. We're proud to offer a competitive salary starting from £28,000 to £32,000 (depending on experience) with an additional non-contractual 10% London weighting and a generous holiday allowance. Save for your future with our pension scheme, or save today with an in-store discount, plus extra discounts on days out, cinema tickets and much more.


We’re making the final preparations and getting ready to move into our brand new head office, Lidl House, in Tolworth. It's light, spacious and has state of the art breakout spaces, an on-site barista and gym and much more, making it the perfect place to meet colleagues and achieve your potential. We’re expecting to move in before the end of the year and we can't wait for you join Lidl!

Please note your employment is conditional upon the Company's receipt of satisfactory references and if requested by the Company, a satisfactory Disclosure and Barring Service check.

Disclaimer: due to the high volume of applications we receive, we reserve the right to close a vacancy earlier than the advertised date. This is to ensure our teams can manage application levels while maintaining a positive candidate experience. Once a vacancy has closed, we are unable to consider further applications, so please submit your application as soon as possible to avoid disappointment.


Head Office Wimbledon, London {amount} miles away
19 Worple Road
SW19 4JS Wimbledon, London



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