Lidl GB Retail Careers
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  • 11.03.2019
  • Marketing (Head Office)
  • Head Office Wimbledon, London

Community Platform Administrator - Digital Marketing - Full Time - Wimbledon, South West London

Our growing Online team is looking for a Digital Marketing executive to lead the management of the My Lidl Community, working with our agency partners and all internal stakeholders in order to deliver content, insight, and product reviews for use across the business.

This position is also responsible for the coordination of all digital marketing activity relating to online transactions, across all channels within the digital marketing mix.

*** As per our internal job structure, your contractual job title will be Administrator - Online ***

What will you do?

What will you do?
  • Responsible for the daily management of the My Lidl Community, working closely with our agency to manage all content hosted on the site as well as overseeing the moderation of the user-generated content on the site
  • Act as the tone of voice guardian for all content created for My Lidl, ensuring that it is aligned with our social brand tone of voice guidelines and appropriate for the audience it is being served to
  • Working with the agency  to source new content opportunities for My Lidl from within the wider Lidl business
  • Responsible for sharing performance and specific campaign reporting with the wider Online and Advertising teams
  • Responsible for coordinating all acquisition and retention activity for My Lidl, including member-get-member campaigns and offiline engagment activity
  • Liaising with internal departments such as buying, packaging and promotions to provide the required information to all agencies concerned and manage digital production asset approvals
  • Produce and present regular reporting alongside the community manager which includes reporting back to the Senior Consultant – Online and the Digital Director
  • Responsible for the daily management of all PPC activity for ecommerce campaigns, liaising with our media team and media buying agency to brief both BAU and seasonal campaigns and monitor the results closely, feeding back to the Senior Consultant and Digital Director.
  • Working with the Senior Officer – Media to coordinate the performance marketing reporting.
  • Responsible for coordinating the review meetings with aforementioned parties in order to help steer the strategy on a quarterly basis.
  • Liaising with internal departments such as buying, packaging and promotions to provide the required information to all agencies concerned and manage digital production asset approvals
  • Work in close collaboration with the advertising team to ensure they are informed on all eccommerce digital campaign activity
  • Work alongside the in house social team and agency to coordinate any transactional marketing activity
  • Create purchase orders for all community and e-commerce digital media plans and consolidate in preperation for month end

*** As per our internal job structure, your contractual job title will be Administrator - Online ***

 

What will you need?

What will you need?
  • Previous experience working with community platforms
  • Previous experience working with media agencies or inhouse teams managing PPC and digital marketing commuications
  • Experience overseeing copy writing and content creation
  • Experience using a content management system
  • Confident with excellent communication skills both written and verbal
  • Excellent organisational skills with the ability to use their own initiative
  • Highly focused and accurate with an uncompromising eye for detail
  • Energetic with a hands on approach and ‘can do’ attitude
  • A strong multitasker with the ability to prioritise conflicting deadlines
  • Ability to accommodate last minute requests with ease and efficiency
  • Very strong sense of responsibility
  • Confidence to question processes to identify ways to improve efficiency
 

What do we offer?

What do we offer?
  • £22,000 - £29,000 depending on experience
  • An additional 10% of your annual salary as a non-contractual London weighting benefit
  • 30 days holiday per annum pro rata (including Bank Holidays)
  • A contributory pension scheme
  • 10% discount on Lidl products, in all stores throughout the UK
  • Access to corporate discounts on a range of products and services (including holidays, home and garden products, leisure activities and more)
  • Initial training and on-going development from an experienced team member
 

Interested?

Click "Apply Now" to navigate to our online application form. Please ensure you attach your CV and covering letter.

Apply Now
 

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